24 March 2011
Group set to rebrand Warri
The Visionaries Academy, a Niger Delta-based not-for-profit organisation, says it has concluded plans to host the inaugural edition of the ‘Warri Makeover Project', a community service initiative designed to rebrand the city.
According to the organisers, the project is aimed at changing the negative stereotype usually associated with the oil-rich city.
"The motivation behind the Warri Makeover Project is towards changing the way people view Warri," said Taiwo Ogunyemi, founder of the organisation, and coordinator of the project.
"Warri is seen as one dangerous place to live in and that the youth are known for violence without a sense of economic growth. The region is more viewed as dirty and full of creeks; that is what motivated us towards rebranding the image via this project," Mr. Ogunyemi said.
Activities lined up for the project, which holds March 25th and 26th, include a summit on peace-keeping and conflict resolution, painting of public primary and secondary school buildings, as well as tree planting.
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