Business Day
29 March 2011
It is that time again in our national life when politicians, real and wannabes, attempt to outdo each other in the public space with their political campaign messages. With the way some have carried on, one may run away with the impression that these politicians campaigning for votes using various marketing communications tools will let the votes count if and when eventually they are cast. Past experiences have shown otherwise which makes one to conclude that the various political messages currently being aired on radio and T.V, and showing on newspapers, billboards, posters, You Tube, Facebook and other social media channels may actually not be aimed at canvassing for votes but rather to create an illusion of wide acceptability in the minds of the voting public irrespective of their voting patterns during the actual elections.
In doing so, the electorates are being turned into unwilling accomplices in grand scale political conspiracies as the argument that will follow later will be along the lines of; “How can politician A or B claim that the election was rigged, we did not see his or her posters anywhere, he or she was not on ground”. As has been the case in past elections most recently the 2007 general elections, the Nigerian electorates may have their say during the voting process but ultimately the politicians end up having their way.
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